Toll Free:

Live chat
Order now Log In
Toll Free:

Review of the article Price-Future of Revenue Management

Review of the article Price-Future of Revenue Management

Shoemaker provides sufficient evidence for drawn conclusion; inclusion of illustrations, real industries and uses statistical evidence from the opinion of various consumers to support his opinions. Shoemaker shows the value of the research by relating the issues to the positive and negative effects possessed. The author provides examples of companies that manage to maintain customer loyalty and on the other hand, managing their revenues effectively (for example, Harrah entertainment). Moreover, the author provides essential information in pricing managers for use in examination of the different components of value. The varied options are connected to the different relevant situations they are best applicable. Besides, the profit and shortcomings of each of these strategies are offered. For instance, the lowering of prices is said to affect brand image, therefore, making the increase of prices difficult. Hence, relevance of balance between value, revenue management and customer loyalty are fundamental (Shoemaker, 2003).

Shoemaker’s article takes the structure of a customer oriented discussion that mainly focuses on the effects of prices on customer loyalty. In the first part of his article, He expresses how customer loyalty improves the business through recommendations and continued sales despite price changes. He shows the relevance of all his principal points with regard to the overall marketing mix (Shoemaker, 2003). He describes the factors that are considered by customers excluding low price; financial, functional, experiential etc. On the other hand, negative revenue management effect on customer loyalty is also described.

It is for this reason that the author’s performance can be rated as good. This is because besides highlighting the relationship between customer loyalty and good revenue management. It is evidenced by the purchase of the Hilton Corporation by the Blackstone group in 2007. In turn, they were able to buy the hotel’s database of loyal customers (Shoemaker, 2003).



We offer original custom essays in a wide range of subjects. No matter the topic, you will get an impressive essay.


Discussion Board Post

If you want to get the best discussion board post at an affordable price, just apply to our experts for help.


Research paper

If you experience any difficulties in writing research papers, welcome to us. We produce unique academic papers only!



Ask our experienced and highly educated writers to help you write your coursework, and you will get an impeccable and original paper.


Case Study

Use case study writing services offered by our reputable company. We guarantee to deliver only premium papers.



You can buy a unique questions-answers essay from our custom writing agency online. Hire us to help you succeed!


Powerpoint Presentation

Every time you are looking for a place to purchase a high-quality and creative PowerPoint presentation, visit our website.


Term paper

If you need help in writing a quality term paper, contact us. Our skilled writers specialize in creating authentic papers.


Response paper

Hire our experienced writers to produce a perfectly written response paper for you. We are dedicated to your success.



Use the first-class custom formatting service provided by our diligent experts. We can help you format papers in all styles.


Research proposal

If you do not know how to write a research proposal, make use of our superb research proposal writing services whenever you need.



Order a dissertation written by a professional PhD writer. You will be completely satisfied with your piece of writing.


Article Review

When writing an original article review turns out a difficult task for you, entrust it to our professionals to do it in no time.


Literary analysis

If you need expert assistance in writing a literary analysis essay, choose our reliable service to do the job. Order your essay now!



We can help you paraphrase any of your academic papers. Thus, if you need rewriting help, use our services and get high grades.


Reaction paper

Forget about reaction paper writing difficulties! Ask our qualified writers to help you express unique thoughts and reactions on the subject.


Excel Exercises

Leave the details of your Excel assignment to our competent writers, and they will do it professionally and fast, no matter its difficulty.


Annotated Bibliography

Acquire our remarkable annotated bibliography writing services! We charge the most affordable prices and never compromise on quality.


Business Report

In case you need professional assistance with business report writing, turn to our company. We will provide you with a flawless paper.



Purchase a well-structured and unique outline from us online, and get a brilliant paper. We write custom outlines to all papers.

Limited Time Offer
Your 1st Order
Online - please click here to chat