Toll Free:

Live chat
Order now Log In
Toll Free:

Gathering Data on Competitors' Clients

Gathering Data on Competitors’ Clients

Enticing the customers from a competitor – is a dream for any manager and owner of the organization. The firm may want to take a larger market share or just weaken the opponent’s position.

Therefore, the most effective solution to expand the business by enticing customers is to create a special system, which will be added with known data about customers of our competitors, the results of theoretical and field studies, statistics. We will need: contacts of our competitors’ clients, a business offer, and money to perform the research.

Open sources of information about customers and distribution channels of the competitors commonly are corporate websites, brochures and other promotional materials. Close sources: personal contracts with clients, marketing reports of work with clients, accounting records, shipping documents.

At first sight, these data are on the surface. Most of our competitors show the information about their clients without any concealment. But the illusive openness should not misinform us. In the international business, many issues are private and treated only within direct agreements with clients.

Such relationships are not always reflected in the contracts and accounting documents. For each case, they are unique. There is a region where our brand is not presented or its presence is not enough. We must take a share of the market in the region, striking the competitors.

We know that our product is more competitive than the same of our competitors, but clients avoid working with us, so there are some challenges. Judging from experience, we suppose that this may be a personal relationship between employees of clients and competitors.

You can try to get information from the client. It better should be done indirectly, through a third party – a neutral company that can make cntact with the object of our research. Having received the information, we will carefully check it and send to a competitor (Krippendorff, 2012).

Some clients ask a lot of questions, and in fact, the customer who knows where to look and what to touch, most likely, is an expert. After the first phrases we can easily determine client’s market image, his beliefs, if the criteria correctly match our items.

Vital part of the client study of our competitors is to improve our ability to lure these customers. In any case, this work can be done as an experiment, in terms of the new database. There are different approaches to gather information about the clients of our competitors. It’s obvious that a very little amount of firms make first contact directly.

A great role today is given to mail communication and Internet. Or it may be face-to-face meetings and direct luring the customers. Therefore, a complete performing of the client base of the competitor can be only performed though the field studies.

Let’s detail the examples of practical contact with customers of our competitors to build future learning schemes and for luring. We should understand the ethical issues that our system will cause. It is not a new practice but each corporation is unique. For an example, we visit a private person with questions and direct offer. But in response, will get a rough form of rejection if we contact them by phone or knock their doors – in this case the problem is our interference of their life. Or let’s say the client of our competitor is a firm. We offer them our services without trial examining the ethical principles of their organization, and learn that they honor the loyalty. This negative experience in the collection of data can cause serious problems.

These are the means of collecting data through the practical contact.

– Phone calls to customers of a competitor. It is important to find out some information about the clients’ satisfaction of their needs, about the possibility of working with us for mutual benefit. Telephone calls eliminate physical and eye contact, so customers can tell you their thoughts more open.

– Send an e-mail message. The difficulty is that it is not easy to obtain the address of the person. It may not be in the databases of the competitor, we are studying. Our competitors may not publish addresses of their customers on the corporate website, so we have to examine the issue.

– To make a list-offer. To do this, we should design print flyers and place them in the mailboxes of customers of a competitor. Usually, it is even more difficult to do. The personal data of the clients most likely to be hidden.
– To visit potential customers. This method is suitable for companies that are just starting to process a particular area occupied by a competitor. This approach of studying the clients of our competitors involves eye contact.
– To take a position in front of the office of a competitor. This way, we can “catch” a client who uses or intends to use the services of rival firms. To do this, we can put the promoters or set a billboard. This way of learning is perhaps the most unethical and can bring our company troubles.
– To organize a special event for customers of a competitor. For example, at the time the products of competitors expire we can offer our own at a good discount on the purchasing of   services (Koer, 2012).

Of course, different methods are suitable for different clients – companies or private persons. Dealing with firms it will not cause any problems to gather information about them – the competitors usually share it openly. But with individuals it will be more difficult – almost impossible to get addresses, phone numbers, and e-mails by means of fair competition.



We offer original custom essays in a wide range of subjects. No matter the topic, you will get an impressive essay.


Discussion Board Post

If you want to get the best discussion board post at an affordable price, just apply to our experts for help.


Research paper

If you experience any difficulties in writing research papers, welcome to us. We produce unique academic papers only!



Ask our experienced and highly educated writers to help you write your coursework, and you will get an impeccable and original paper.


Case Study

Use case study writing services offered by our reputable company. We guarantee to deliver only premium papers.



You can buy a unique questions-answers essay from our custom writing agency online. Hire us to help you succeed!


Powerpoint Presentation

Every time you are looking for a place to purchase a high-quality and creative PowerPoint presentation, visit our website.


Term paper

If you need help in writing a quality term paper, contact us. Our skilled writers specialize in creating authentic papers.


Response paper

Hire our experienced writers to produce a perfectly written response paper for you. We are dedicated to your success.



Use the first-class custom formatting service provided by our diligent experts. We can help you format papers in all styles.


Research proposal

If you do not know how to write a research proposal, make use of our superb research proposal writing services whenever you need.



Order a dissertation written by a professional PhD writer. You will be completely satisfied with your piece of writing.


Article Review

When writing an original article review turns out a difficult task for you, entrust it to our professionals to do it in no time.


Literary analysis

If you need expert assistance in writing a literary analysis essay, choose our reliable service to do the job. Order your essay now!



We can help you paraphrase any of your academic papers. Thus, if you need rewriting help, use our services and get high grades.


Reaction paper

Forget about reaction paper writing difficulties! Ask our qualified writers to help you express unique thoughts and reactions on the subject.


Excel Exercises

Leave the details of your Excel assignment to our competent writers, and they will do it professionally and fast, no matter its difficulty.


Annotated Bibliography

Acquire our remarkable annotated bibliography writing services! We charge the most affordable prices and never compromise on quality.


Business Report

In case you need professional assistance with business report writing, turn to our company. We will provide you with a flawless paper.



Purchase a well-structured and unique outline from us online, and get a brilliant paper. We write custom outlines to all papers.

Limited Time Offer
Your 1st Order
Online - please click here to chat